This advertising policy (“Advertising Policy”) is a part of and incorporated within and is to be read along with the Terms of Website Use (“Terms”). The capitalized terms used in this Advertising Policy, but not defined herein, shall have the meaning given to such terms in the Terms. Any reference to “you” and “your”, in this Advertising Policy, shall refer to you as advertiser.
You are responsible for ensuring that your Ads comply with this Advertising Policy and all applicable laws, statutes, and regulations.
Advertising Policy, along with the Terms, apply to all Ads served by or appearing on the Website.
Ads that are generated through Content, by you or by any user of the Website, and ads that promote a sweepstakes, contest, competition or offer must also comply with the Terms.
Your Ads must not contain false, misleading, fraudulent, or deceptive claims or content. The Ads must not be violative of any law applicable to the users who might potentially be interested by or participate in anything advertised through that Ad.
Ads must always apply appropriate targeting and never use targeting criteria to provoke users.
DATA AND PRIVACY
No data collected, derived or obtained from or in connection with an Ad posted by you (“Advertising Data”) may be received or used by an entity not acting on your behalf.
You may not use Advertising Data for any purpose (including retargeting, commingling data across multiple advertisers’ campaigns, or allowing piggybacking or redirecting with tags), except on an aggregate and anonymous basis to assess the performance and effectiveness of your Ads. In no event may you use the Advertising Data, including the targeting criteria for an Ad, to build or augment user profiles, including profiles associated with any mobile device identifier or other unique identifier that identifies any particular user, browser, computer or device.
You may use information provided directly to you from users if you provide clear notice to and obtain consent from those users and comply with all applicable laws and industry guidelines.
You may not directly or indirectly transfer or sell any Advertising Data to, or use such Advertising Data in connection with any ad network, ad exchange, data broker, or other party not acting on your behalf. By indirectly we mean you cannot, for example, transfer data to a third party who then transfers the data to an ad network.
AD CREATIVE AND POSITIONING
All components of an Ad, including any text, images, or other media, must be relevant and appropriate to the product or service being offered and the audience viewing the Ad. Ads may not contain content that exploits political agendas or hot button issues for commercial use. Additionally, Ad text must include proper grammar and the use of all symbols, numbers, or letters must adhere to the true meaning of the symbol.
Ads must clearly represent the company, product, service, or brand that is being advertised. Products and services promoted in the Ad must be clearly represented on the landing page, and the destination site may not offer or link to any prohibited product or service. Additionally, Ads may not suggest false relevancy to generic offers.
Ads may not assert or imply, directly or indirectly, within the Ad content or target, a user’s personal characteristics within the following categories:
- race or ethnic origin;
- religion or philosophical belief; or
- sexual orientation or sexual life.
Advertisers must ensure that their Ads comply with all applicable laws, regulations and guidelines. All claims in ads must be adequately substantiated. Ads must not offend users. Ads and any offers promoted within ads must not be false, deceptive or misleading or contain spam. Ads must not contain or promote illegal products or services. Ads must not violate the rights of any third parties.
Ads may not promote the sale or use of adult products or services, including but not limited to toys,videos, publications, live shows, or sexual enhancement products. Ads for family planning and contraception are allowed provided they follow the appropriate targeting requirements.
With respect to the following Ads, the Advertisers must only publish these Ads in compliance with the applicable laws for the jurisdictions where the users can have access to or act on these Ads.
Ads that promote or reference alcohol are prohibited in the following countries: Afghanistan, Brunei,Bangladesh, Egypt, Gambia, Kuwait, Libya, Norway, Pakistan, Russia, Saudi Arabia, United Arab Emirates, Yemen and any other jurisdiction where such ads are prohibited by law.
Where permissible, Ads that promote or reference alcohol must: (i) Comply with all applicable local laws,required or recommended industry codes, guidelines, licenses and approvals and (ii) apply age and country targeting criteria consistent with the applicable local laws. Where a user’s age or country cannot be determined, the Ad must not be displayed to the user.
Ads for adult friend finders or dating sites with a sexual emphasis are not permitted. Ads for other online dating services are only allowed with prior authorization from the Company. These must adhere to the dating targeting requirements and the name of the product or service must be included in the ad text or image.
3. Drugs and Tobacco
Ads may not promote or facilitate the sale or consumption of illegal or recreational drugs, tobacco products, or drug or tobacco paraphernalia.
4. Pharmaceuticals and Supplements
Ads must not promote the sale of prescription pharmaceuticals. Ads for online pharmacies are prohibited except that ads for certified pharmacies may be permitted with prior approval from us.
Ads that promote dietary and herbal supplements are generally permitted, provided they do not promote products containing anabolic steroids, chitosan, comfrey, dehydroepiandrosterone, ephedra, human growth hormones, melatonin, and any additional products deemed unsafe or questionable by us in our sole discretion.
Ads may not contain or link directly or indirectly to a website that contains spyware/malware downloadsor any software that results in an unexpected, deceptive or unfair user experience, including but not limited to software which:
- “sneaks” onto a user’s system;
- performs activities hidden to the user;
- may alter, harm, disable or replace any hardware or software installed on a user’s computer without express permission from the user;
- is bundled as a hidden component of other software whether free or for an additional fee;
- automatically downloads without our express prior approval;
- presents download dialog boxes without a user’s action; or
- may violate or infringe upon the intellectual property rights of any third party, including copyright, trademark, patent or any other proprietary right.
6. Subscription Services
Ads for subscription services, or that promote products or services that include negative options, automatic renewal, free-to-pay conversion billing products, or mobile marketing are subject to the following requirements:
- Ad text must clearly and conspicuously disclose the recurring billing component (e.g. “subscription required”).
The landing page must:
- display the price and billing interval wherever the user is prompted to enter personally identifiable information;
- include an unchecked opt-in checkbox; and
- include language informing users how to cancel their subscription or membership.
7. Unacceptable Business Model
Ads may not promote a business model or practice that is deemed by us in our sole discretion to be unacceptable or contrary to our overall advertising philosophy or to any applicable law, including but not limited to multi-level marketing schemes, or advertisements for scams.
8. Weapons and Explosives
Ads may not promote the sale or use of weapons, ammunition, or explosives.
Ads may not constitute, facilitate or promote illegal activity.
Ads may not insult, attack, harass, bully, threaten, demean or impersonate others.
2. Hate Speech
Ads may not contain “hate speech,” whether directed at an individual or a group, based on membership within certain categories. These categories include, but are not limited to, race, sex, creed, national origin, religious affiliation, marital status, sexual orientation, gender identity, or language.
Ads targeted to minors must not promote products, services, or content that is inappropriate, illegal, or unsafe, or that exploits, misleads, or exerts undue pressure on the age groups targeted.
Ads may not contain adult content, including nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.
Ads may not be shocking, sensational or disrespectful, or portray excessive violence.
RIGHTS OF OTHERS
Ads may not include content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights.
NEGATIVE REVIEWS OF ADS
Ads, or categories of ads, that receive a significant amount of negative user feedback, or are otherwise deemed to violate our standards or Terms, are prohibited and may be removed. In all cases, we reserve the right in its sole discretion to determine whether particular content is in violation of our Terms.
We reserve the right to reject, approve or remove any ad for any reason, in our sole discretion, including ads that negatively affect our relationship with our users. These guidelines are subject to change at any time.